Making change happen through strategy and design.
Every project starts with an ambition, and change is what it takes to reach it.
Brand is the lever that makes it possible, which is why the work takes place inside the company and alongside its people, through workshops, interviews and research.
A brand only works when those who lead it and those who live it every day see it as their own.
HOW WE WORK
Stage one starts here.
Tell us where your company stands today and what you would like to be different. That first talk is already part of the journey.
Our method
A defined path in four stages, each building on the one before, with every choice following the direction of the business.
Its structure is rigorous, while the way it is applied comes from a close understanding of each company, which is why the same path never leads to the same outcome.
This method has guided more than 50 projects, from startups to established companies with international markets, taking each of them towards its own goal.
Clarity
Where are we today, and what do we need to change?
We observe the company from the inside, in the way it works, sells and moves within its market. Separating facts from perceptions brings out the issues to solve and the strengths to build on, and makes it possible to define the change required and the metrics to measure it.
CULTURE
PRODUCT/SERVICE
BUSINESS MODEL
COMPETITOR
CATEGORY
TOUCHPOINTS
01
Strategy
Which direction do we take, and why do we exist?
We define the brand's purpose, the position it wants to hold and what makes it relevant. Because brand positioning reflects the direction of the business, it creates value for the company in the market and in sales, and keeps doing so over time.
POSITIONING
BRAND PLATFORM
PURPOSE
VISION
MISSION
VALUE PROPOSITION
USP
02
Design
What does the brand look like, and how does it speak?
We design the brand's visual and verbal identity, together with the messages that explain what the company offers and the narrative that supports its sales. Images and words come from the same strategic choice, so the brand looks and sounds like itself on every channel, inside and outside the company.
VISUAL IDENTITY
VERBAL IDENTITY
COPY STRATEGY
SALES NARRATIVE
03
Growth
How does the brand grow, and how does it stay true to itself?
We take the brand to market with a plan of actions and channels, and guard its consistency while the company uses it every day. This is how the brand makes the company grow in awareness, reputation and new business, measured against the goals set at the start.
